The Doglist Guide to

It's undoubtedly the case that present day advertisements don't always tell you the whole truth. It might be the case that if their claims were proven to be outlandish, they might well be taken to court for misrepresentation, and rightly so. But it's clear that the claims made in most adverts are at best partial truth and at worst a blatant attempt to obfuscate (viz: the plethora of cosmetics adverts containing some esoterically-named miracle ingredient that no-one outside the cosmetics industry has the vaguest idea what it does).

So here at the Doglist, we're proud to bring you a portfolio of product names and product claims that we're unlikely to be seeing on our shelves or TV screens in the near future for hopefully obvious reasons: they tell the truth in a manner that is perhaps a little too rich for most advertising execs' stomachs.

Enjoy!








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